Two businesses.
One family standard.
Pink Commerce Ltd is the family company behind The Margin Labs and a fractional COO practice.
We run focused businesses with AI-heavy operations and a named human accountable for every result. No fog. No filler. Prices and deadlines said out loud.
The portfolio
Ventures under one roof

The Margin Labs
AI consultancy that finds where AI is actually worth the money. Problem first, outcome led.

COO Practice
Fractional CEO and COO leadership: recovery, systems and disciplined scale.
The operating practice
Fractional CEO and COO leadership for e-commerce brands and for businesses that need their momentum back.
Business recovery
When cash is tight and the numbers are foggy. We stabilise cash first, cut the loss-makers, and rebuild the weekly operating rhythm until the business breathes again.
Fractional CEO and COO
Senior operating leadership by the day, not the payroll. Decisions get made, meetings get shorter, and someone finally owns the number.
Systems design
The company is one system: incentives, flows and feedback loops. We rewire the bottleneck, not the symptom.
Fast, controlled scale
Blitzscaling discipline without the burn. Pick the constraint, flood it with focus, and bank visible results in weeks, not quarters.
Four moves a quarter
Every quarter gets four moves that matter. Everything else is politely ignored until it earns a slot.
Scaling e-commerce brands
From founder-led chaos to channel-clean growth: one inventory truth across shop, marketplaces and warehouse, and order-to-cash wired end to end so volume scales without headcount.
How we run things
The same operating standard sits under every venture. Scroll and the film moves with you.
AI drafts, humans sign
Machines do the heavy lifting. A named person is accountable for every result that leaves the building.
Prices out loud
If we can put a number on it, we publish it. Quotes are for unusual work, not standard work.
Small by design
Each venture stays focused enough for one family to run it properly, with no layer of management in between.
Confidentiality is process
Client work runs on controlled infrastructure with written retention rules, never on consumer tools.